The project was ambitious, keeping the media attention on Musement high even during the months of lockdown due to Covid-19. Each text, press release, document for the media has been designed with a creative approach, riding the media trends of the moment in a timely and immediate way.
The lockdown stimulated the creativity of the Agency’s PR team leading to exciting results: 140 articles (equal to 2.3 articles of the day with some important
publications signed by the most authoritative and followed Italian newspapers) with a total readership of over 140,800,000 digital users in 3 months. All visibility opportunities created with the articles generated by Digital PR work and that are already driving the bookings of the experiences available on the platform.
Musement is the leading multi-platform service in the search and booking of tours and attractions around the world.